LightStream

Hired on to lead a design team in rebranding the company website and all marketing collateral. Starting with a completely new website, customized HTML email campaigns, one-page marketing sheets, banner ads, user guides, and direct mail campaigns. I also led the build of the design system (DSM) which included proper use of all colors, fonts, design elements, branding guidelines and was a place where assets cold be hosted and shared to other teams/departments.

Meeting with upper management and other teams/departments, I was able to successfully create a newly designed website that was completely ADA compliant and pleasing to the eye. Leading a team of designers and working with UX specialists and developers, we completely overhauled the old site’s look and feel to bring it up to date and appeal to a younger audience with added functionality and products. The project continues to be a working success.