Lead Digital Designer for automotive dealership software company

2015 – 2017

The Challenge

Create and build a new automotive dealership software website with updated features and content.  Also, to create marketing collateral such as customized HTML email campaigns, banner ads, and one-page marketing sheets.

The Solution

Met with stakeholders and held user tests to identify usability and organization issues. Worked with graphic designers and developers to create a new and improved website and marketing strategy.

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Scope

  • Marketing
  • UI/UX
  • Strategy
  • HTML/CSS
  • Email Campaigns
  • Web/Responsive